A Storytelling
Ad CampaignAs a specialist in all-inclusive holidays, Travelski has partnered with two of France's leading mountain resorts: La Plagne and Les Sybelles. Their goal? Raising awareness and boosting sales in these resorts with a hard-hitting poster campaign on the platforms of the Paris metro.
With nearly 5 million daily users, the metro offers a vast and diverse audience, yet this audience is already heavily targeted by advertising. So, how can we capture attention, enhance memorability, and ensure the campaign's success?
I was responsible for the initial concept, and developed this project through to completion following an internal call for tenders.
Capturing Life’s Moments…
Unlike the usual themes focused on temporary promotions, special offers, or loyalty programs, the aim was to offer a different perspective on the mountain vacation experience.
By crafting an engaging narrative based on a modern family’s experiences, the idea was to invite travelers to imagine their own vacation. A vacation experience that is now shared online, on social media, through photos, hashtags, and emojis.
…Thanks to Travelski’s all-inclusive formula
More enjoyable and worry-free ski resort experiences because Travelski takes care of everything. Vacationers don’t have to worry about separately booking accommodation, meals, and activities, as everything is included in one package. This saves time and eliminates the stress associated with organizing a vacation.
A great success
My storytelling concept was unanimously approved by the CEO of Travelski, as well as by the officials from La Plagne station and the Sybelles ski area. Although it is difficult to precisely measure the return on investment of this campaign, we observed a significant increase in website traffic after its launch. The targeted destinations saw numerous bookings, and the campaign generated considerable interest at tourism trade shows.
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